Shopify development · Themes, features & storefronts
Product page rebuilds, custom theme features, and full storefronts. You describe how your store should look and work — I build exactly that, in your theme.
Replies within 24 hours · You keep the code.
Not a mockup — a real front-end build you can click through. Willow, one of three demos below.
Services
Fixed price, fixed timeline, scoped in writing before any code. No hourly meter.
The page you pictured, rebuilt for real in your theme.
One conversion feature at a time, built into your theme — yours for good.
Have a design for a whole store? I build full storefronts too — like Willow below — and set up Klaviyo, reviews, and subscriptions so they look native to your theme, not bolted on.
The difference
The same skincare product page twice: stock Dawn on the left, my rebuild on the right. Drag the handle, or focus the slider and use your arrow keys.
Shown: Willow, a demo skincare boutique — first case below.
Selected work
Demo stores I built end to end — real code you can click. The verticals are set dressing; the patterns work in any catalog.
A whole store, not a single page — with the buy-box features a stock theme doesn't ship: subscribe & save pricing, a sticky mobile buy bar, one-tap "add both" cross-sell, and a slide-out cart that follows you from page to page. In a client build it ships as Online Store 2.0 sections — all editable in the theme editor.
A feature stock themes don't have at all: pick any three glosses — or triple one — slots fill as you choose, and the 20% trio discount recalculates live. In a client build it's one Liquid section wired to a native automatic discount — buy any three, the discount applies itself.
Twenty-four variants that stay effortless to shop: six leather colours across four layouts, where swatches and gallery thumbnails are the same control — pick either, and the photo, label, and layout note follow. Basic themes stop at a dropdown; this runs on native Shopify variants.
What I build
A clean product page is the foundation. A handful of features do the rest — capture the visitor, lift the order, lock in repeat revenue, and win the customer back. Here's what each looks like, and how I build it.
01 · Capture the visitor
A timed popup trades a small discount for an email or phone number. Automated welcome and abandoned-cart flows then bring first-time visitors back to finish the order.
02 · Lift the order
"Frequently bought together" bundles on the product page and matching offers in the cart raise the average order — without spending more on ads to get there.
03 · Recurring revenue
Shoppers pick a delivery cadence and lock in a discount. One-time buyers become predictable monthly revenue — and can skip, swap, or cancel anytime.
04 · Win them back
A rewards program earns points on every order and redeems them at checkout, turning one-time buyers into repeat customers who come back on their own.
About
I'm Ruby — four years of software development, the last stretch of it spent entirely on Shopify: product pages, theme features, and the unglamorous fixes that move conversion.
I also own and run my own Shopify store, a paper goods brand. Running it changed how I build: I've watched a slow theme drag down my own conversion rate, and I've paid for one app subscription too many out of my own margin. On your store, I make the same calls I'd make with my own money on the line.
Contact
Send a couple of sentences about what's underperforming — or just your store URL. You'll get a straight answer on whether I can help, and what I'd do first.
Replies within 24 hours.